Truth & Tide Co. was founded from a desire to create something that didn’t exist, apparel that genuinely reflects both a love for Jesus and a love for the outdoors. We believe time spent outdoors allows us to slow down, reset, and experience God’s creation in a way that draws us closer to Him. Every design we create is intentional, anchored in scripture, and tied directly to the story it represents. Our mission is to spark meaningful conversations, inspire curiosity, and ultimately lead others toward knowing Jesus and building a personal relationship with Him. Through what we wear, we hope to share truth, reflect faith, and make an impact that goes far beyond clothing.